Just because an advertising agency is in "the business," it doesn't necessarily mean that you are going to resonate with the type of work they have done in the past. Ask to see a portfolio of their past work. Hint: make sure the portfolio is media-specific. That is, if you are looking to have them create a TV ad campaign on your behalf, don't be satisfied if they merely give you samples of their past billboard or magazine ads. Reason: creative work that is appropriate for one type of medium is not necessarily appropriate for another. You want an agency that knows your market intimately. In the case of a broadcast campaign for the Dallas, TX market (for example), you are going to want to select an ad agency that has relationships with all of the important radio and TV stations in town. These relationships will allow them to get you the best rates, as well as to negotiate "remotes and promos" (viz., value-adds or perks that you can sometimes receive for making radio buys).
Many firms put on a good show upon the initial get-to-know-you meeting, asking a few routine questions about your company in order to land a project with you. However, once the project has commenced, most firms will quickly appear to lose interest, seeming more like a vendor than a partner. Over time, you will find yourself garnering less and less of their attention.
Many firms put on a good show upon the initial get-to-know-you meeting, asking a few routine questions about your company in order to land a project with you. However, once the project has commenced, most firms will quickly appear to lose interest, seeming more like a vendor than a partner. Over time, you will find yourself garnering less and less of their attention.
Sounds like a very good idea. You will have heaps of subscriber for the ones do that.
ReplyDeleteRisk Management
SAP ERP
Oracle ERP
I appreciate your blog post, beautifully expressed and well written. Below some usefull information
ReplyDeleteChrome Designer Towel, Chrome curved towel rails, Delonghi Radiators, White Towel Rails, White Curved Towel Rails, White Straight Towel Rails
Thanks
Meet Vashikaran Specialist Baba for your all problems like love, family, business, money or etc.
ReplyDeleteAwesome site! I am loving it!! Will come back again. I am bookmarking your feeds also.PHP Projects
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteI’m speechless. It is a excellent blog and very attractive too. Nice work! GNA University
ReplyDeletehusband wife dispute
ReplyDeleteHello, I really like this article, it was really informative. I’llbe looking forward for your nextpost…. I enjoyed reading your informative article and considering the points you made. You make a lot of sense. This is an excellent piece of writing. Thanks for sharing this so we can all read it Web Designing Course in Jalandhar
ReplyDeleteNice work. Black magic expert in Goa
ReplyDeleteVery informative. I like That. I always looking for a creative post. Yes, it is.♥
ReplyDeletecheck link below if you have any problem in life.
How to win back love
Best Vedic astrology
Best love astrology
Best black magic for love
Best famous astrologer
Best voodoo spell
Best witchcraft spell
Best spiritual healer
Best vashikaran for love
Best free astrology