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One great use of this is running ads for the names of your competitors, and as people look up their services, they will then also be able to see your offerings Next, convert your keyword list into an effective Pay-Per-Click campaign to drive targeted traffic to your website. You should have at least these three subdivisions in your keyword list. If you offer services nation-wide, you can just go ahead and run only national ads using these keyword lists. If you have a local geographic area that you service, more advanced techniques should be used. You should have a generic list of all of the services which you offer -- for example, accounting -- which may include your non-competitor-name "indirect keywords". If you only serve a local market, these should be put into a geo-targeted campaign to keep people you outside of your market from seeing your ads, clicking them, and costing you money. You should have a list of all of the cities you service, multiplied by the services you offer (i.e. Chicago accountant, Naperville Accountant, Elmhurst Accountant, etc.). This should be run as a national or global .

There are many search terms that you can show up for in search engines that are less competitive and costly than others (usually the less obvious terms that people haven't found), although they are just as likely to convert the searcher to a customer of yours. The more of these terms you can find for your keyword list, the better your whole search marketing campaign will be in cost and effectiveness. While developing your list of terms and search volume, it is important to note that many search volume numbers given are "over the radar" the real quantity of searches is much less. It is also important to note that some terms are "under the radar terms" of Yahoo's Search History tool. Anything under 25 searches per month doesn't show up, and there is often a *huge* potential market under the radar. This is particularly true with local searches -- usually the keyword + major metropolitan area will show up, adding up all of the other local cities and suburbs is often just as many total searches, and very few people think to try to show up for the individual cities.